Andrew Dela Cruz

Currently building products and driving
growth at Honey Homes and HypeOn AI.

Previously built at early-stage startups, shaped strategy for Fortune 100 companies, and scaled a business from $0 to $75K in revenue.

Selected work
Honey Homes
Jun 2026 – current
The first ever intern at Honey Homes, a Series A backed by Khosla Ventures and Pear VC. My work spans Hermes, an AI agent that turns Nextdoor posts into qualified leads, and the growth dashboards our team uses to track the funnel.
hermes-ops
Hermes leads dashboard Hermes reporting metrics Hermes lead volume and timing charts Hermes stage and per-account breakdown
The lead inbox: every Nextdoor post Hermes flags, qualified against criteria I defined.
Hermes: turn Nextdoor posts into qualified leads
An AI agent that turns homeowner posts on Nextdoor into qualified leads for Honey Homes.

How it works

Hermes monitors neighborhood feeds across 8+ accounts, scores every post for service intent with an LLM layer, and replies to qualified leads in each account's local voice, tracking every lead from first reply to booked walkthrough.

My role

I spotted the opportunity and helped propose and develop Hermes, ran the system day to day, and worked with engineering to instrument lead latency when posts started surfacing hours late.

0leads in 2 months
0organic conversions
0est. pipeline
0account profiles
Product StrategyAI AgentsGrowth
growth-dash
Growth dashboard overview Market cards and overall funnel ARPU trend and plan mix Pipeline forecast
The monthly view: members added versus goal, with pacing and progress for the month.
Growth dashboards across nine markets
The dashboards Honey Homes uses to watch its growth funnel across nine markets.

Why I built it

Tracking 4 expansion markets and 5 Bay Area regions meant pulling numbers together by hand every time someone asked how we were pacing. The dashboards replace that with one live view the whole team shares.

What it tracks

Lead source performance, MQL to walkthrough movement, pacing against member targets, plan mix, and a pipeline forecast for the month.

Growth AnalyticsFunnel9 Markets
Cal Women's Volleyball
Aug 2025 – current
The statistical analyst for Cal Women's Volleyball. I travel with the team and built Oski, the match analytics platform our coaches rely on for game prep and scouting.
oski-analytics
Match center dashboard Match report with key insights Offense analytics and attack origins Serve and receive analytics
Match Center: the season at a glance, with every match report one click away.
Oski: match analytics tool
The match analytics platform Cal Women's Volleyball relies on for game prep and scouting.

Why I built it

Before Oski, every match meant updating 15+ spreadsheets by hand, downloading each one, and re-uploading everything to a shared drive. Getting stats to coaches simply took too long, every single time.

How it works

Every serve, pass, and attack gets coded, 200+ interactions a game, into one site. AI generates insights from the data, and coaches scout opponents with the same stats and analysis.

AI InsightsScoutingRally-Level Data
Other experience
May 2026 – current
Growth
Weekly video engine, 5,000+ impressions and 10+ demo calls ↗Secured 2 international DTC partnerships
YoungDroopzBreaks
2024
Founder
Sports card business scaled from $0 to $75K in revenueBuilt an audience of 50K+ followers with 10M+ engagements
Aug 2025 – Feb 2026
Technology & Operations
Super Bowl LIX and game-day operations at Levi's Stadium$100K+ in concessions across game days
Sep 2025 – Dec 2025
Senior Strategy Consultant
Content packaging strategy, 50+ series analyzed
Sep 2025 – Dec 2025
Strategy Consultant
LA28 fan loyalty roadmap
Jan 2025 – May 2025
Expansion Strategy Consultant
Kenya diagnostics expansion, partnership measurement framework
Aug 2024 – Dec 2024
Market Research Consultant
Gen Z engagement research, 500+ surveys and 10+ interviews
About
I'm Andrew dela Cruz, an Econ and Data Science student at UC Berkeley spending my days building for Honey Homes and HypeOn AI. I like building, working with data, and figuring out what makes people care. Outside of work, I'm usually on a volleyball court, petting dogs, or hunting for sports cards to add to my collection, and I log way too many movies on Letterboxd.
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